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Preeti Agrawal
Hi! I am a Thumbnail Designer, Graphic Designer, & Much More!
If you like what you see; let's talk!
LITTLE JUMBO TALES APP
View Prototype here!
Project Overview
The Product
Little Jumbo Tales is a kids' app focusing on teaching empathy & moral values to kids through interactive stories. In this app, kids decide how the story should go forward and learn the consequences of their choices through the stories of amusing characters. Little Jumbo Tales targets kids in the age group of 5 - 12 Years in urban and sub-urban cities.
Project Duration
August 2022 - September 2022
The Problem
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Overworked parents who are too busy to teach empathy & moral values to their kids personally
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Negative online influences impact children, as they learn wrong things from inappropriate online content
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Obsessive focus on academics by parents, teachers & school system leading to neglected moral development
The Goal
Design an app that will teach empathy & moral values to kids and help them lead a compassionate life, improving the overall society at large.
My Role
Responsibilities
UX designer leading the app and responsive
website design from conception to delivery
Conducting interviews, paper and digital
wireframing, low and high-fidelity prototyping,
conducting usability studies, accounting for
accessibility, iterating on designs, determining
information architecture, and responsive
design.
User Research: Summary
I used emotional data from kids on empathy to develop interview questions, which were then used to
conduct user interviews. Most interview participants reported feeling unaffected about the
emotions of others. The feedback received through research made it very clear that users would be
open and willing to work towards learning about empathy if they had access to an easy-to-use tool
to help guide them.
Persona: Kabir
Problem statement:
Kabir is a 10 years old kid who got bullied by his senior in school, and has feeling of hatred towards him. He wants a way to empathise with his senior and forgive him.
Paper Wireframes
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.
Usability Study - Parameters
1
Unmoderated usability study
Mumbai, remote
7 participants
2
3
4
30-60 minutes
Study Type
Duration
No. Of Participants
Location
Usability Study - Findings
These were the main findings uncovered by the usability study:
1
Fun
Kids want to learn while
having fun.
2
Stories
Kids love stories, and they
were willing to read them.
3
Interactivity
Kids prefer something interactive, rather than passive learning.
Key Mockups
Key Mockups
High - Fidelity Prototype
The final high-fidelity prototype presented cleaner user flows for kids to use the app easily and in a fun way.
View High-Fidelity Prototype here!
Takeaways
Impact
Users shared that the app made them feel empathetic towards others. One quote from peer feedback was that “I can actually understand their feelings, and how I might have hurt them unknowingly”
What I Learned
I learned that designing an app for kids is not that simple. I realized the importance of simple buttons in order to make it easier for the kids to use the app. The whole process of user testing was an eye-opener for me, as I understood that what looks simple may not be that easy for the kids. Also, the use of colorful images was exciting for me. Would love to design other apps for kids in the future.
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