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Preeti Agrawal
Hi! I am a Thumbnail Designer, Graphic Designer, & Much More!
If you like what you see; let's talk!
DIY WEBSITE
View the Prototype here!
Project Overview
The Product
DIY is a website comprising creative do-it-yourself projects. Not only will these top-notch projects give you an endless number of ideas, but they’ll also provide with the tips and tricks needed to successfully complete a new project. DIY targets mostly women in the age group of 25 - 50 Years in urban and sub-urban cities.
Project Duration
August 2022 - September 2022
The Problem
Women struggling with keeping up the expenses, and still wanting to decorate their homes for holidays in a budget
The Goal
Design a website to help women create beautiful decorations for the holidays in a budget, with easy step-by-step tutorial.
My Role
Responsibilities
UX designer leading the website and responsive
design from conception to delivery
Conducting interviews, paper and digital
wireframing, low and high-fidelity prototyping,
conducting usability studies, accounting for
accessibility, iterating on designs, determining
information architecture, and responsive
design.
User Research: Summary
I interviewed women in the urban and sub-urban areas to understand their struggles with the holiday decorations. Most interview participants reported the lack of budget as the main cause of their lack of holiday excitement. The feedback received through research made it very clear that users would be
excited and willing to create their own decorations, if they had access to easy-to-make DIY tutorials
to help guide them.
Persona:Nancy
Problem statement:
Nancy is 28 years old marketing executive, who loves holidays, but does not have enough money to decorate her house or buy gifts for her loved ones. Nancy is looking for a creative way to create her own decorations and gifts.
Sitemap
A sitemap showcasing the various sections of the website was created. Below is a visual representation of that sitemap. In this case the different craft categories of the website is highlighted.
Paper Wireframes
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.
Usability Study - Parameters
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Study Type
No. Of Participants
Location
Duration
Unmoderated usability study
Mumbai, remote
10 participants
30-60 minutes
Key Mockups
Usability Study - Findings
These were the main findings uncovered by the usability study:
1
Creative
Women want to be creative and explore new decoration and gifting ideas
2
Budget
Women want to enjoy holidays, but in a budget
3
Easy to make
Women prefer easy step-by-step tutorials to guide them
Key Mockups
High - Fidelity Prototype
The final high-fidelity prototype presented cleaner user flows for users to use the app easily.
View the Prototype here!
Takeaways
I learned that even though the problem I was trying to solve was a big one, diligently going through each step of the design process and aligning with specific user needs helped me come up with solutions that were both feasible and useful.
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